This article interrogates the neoliberal appropriation of language as a commodity under conditions of electronic capitalism and philanthro-capitalism in contemporary India. Drawing on Marx’s theory of commodity fetishism, Foucault’s analytics of discourse-power, and Debaprasad Bandyopadhyay’s concept of linguistic cyber-colonization, it argues that radical and emancipatory lexemes — such as “university,” “changemaker”, “sewa bhaav” (selfless service), “sustainability,” “regeneration,” and “biophilic living” — are systematically subjected to vocabular theft. Stripped of their historical, ethical, and subversive genealogies, these terms are re-stipulated within corporate and state discursive regimes to serve capital accumulation, ideological normalization, and regulatory impunity. By examining the Piramal Group as a paradigmatic case, the article traces the mechanisms of semantic re-stipulation, epistemic laundering, and hermeneutic enclosure. It reveals a shared Wor(l)d order in which meaning is engineered to obscure exploitation while performing virtue. In an era of discursive capture, the article concludes that genuine resistance requires not mere reclamation but radical de-subsumption of stolen vocabularies — reopening language as a contested site for emancipatory praxis against neoliberal semantic tyranny.