India’s environmental legal framework relies heavily on post-facto penalties—fines, compensation, and retrospective clearances—that fail to deter ecological crimes and often enable corporate violators to commodify the very resources they degrade in the first place. This article critiques the systemic flaws in post-facto approaches through case studies of Piramal Sarvajal (a CSR water purification venture following groundwater pollution in Digwal, Telangana) and Reliance’s Campa Cola revival under Isha Ambani Piramal (a beverage expansion exacerbating water scarcity). Linked by dynastic ties and philanthro-capitalist logic, these ventures illustrate how polluters repackage harm as opportunity, turning natural components like water into “Any Time Money” while evading true accountability. Drawing further on Jairam Ramesh’s 2026 Supreme Court challenge to ex post facto clearances and international calls for ecocide criminalization, the analysis condemns reactive penalties as counterproductive, violating precautionary principles and fostering moral hazard. It advocates for stricter preventive measures, criminal recognition of ecocide, and a shift toward ecocentric justice to protect ecosystems and human rights.