When Hindutva Betrays Hindus: The Market Mask of Identity

This article presents a critical analysis of Hindutva as a political and economic project, arguing that its purported aim of protecting Hindu interests is a façade for market fundamentalism, crony capitalism, and authoritarian consolidation. Using the DHFL financial scandal as a case study, it demonstrates how ordinary Hindu investors and pensioners suffer losses while political insiders and corporate cronies benefit, exposing the betrayal embedded within the saffron narrative. Beyond economic exploitation, the piece highlights the systematic suppression of dissenting Hindu voices—eco-activists, reformist priests, and ascetics—whose advocacy for ecological balance, spiritual pluralism, and resistance to commodification has been marginalized or violently silenced. The article situates communal polarization, Islamophobia, and other engineered religious tensions as deliberate distractions that conceal the underlying agenda of capital extraction and consolidation of power. Through examples from domestic policy, foreign aid, heritage destruction, and environmental mismanagement, it contends that Hindutva endangers Hindu communities from within, revealing a profound contradiction between its rhetoric and its effects. The critique underscores that the issue is not religion per se but the instrumentalization of religious identity for neoliberal and authoritarian ends, culminating in a call for Hindus to recognize and resist Hindutva’s internal threats.