This article critically examines the intersection of religion, capitalism, and corporate power in contemporary India, using Ajay Piramal and the DHFL scandal as a case study to interrogate the concept of “conscious capitalism” and its spiritualized variants. It argues that ostensibly ethical and Vaishnava-aligned philanthropy—what may be termed “Vaishnava philanthro-capitalism”—often functions as a moral façade for systemic exploitation, environmental negligence, financial expropriation, and political cronyism. The piece highlights Piramal’s alleged expropriation of DHFL investors’ life savings, corporate entanglements, and use of Strategic Lawsuits Against Public Participation (SLAPPs) to intimidate dissent, juxtaposed against his projected image as a Paramavaishnava disciple of ISKCON’s Radhanath Swami. Drawing on environmental, socio-political, and cinematic examples, it demonstrates how spiritual rhetoric is deployed to legitimize wealth accumulation, mask structural inequities, and neutralize democratic critique, while philanthropic gestures—though socially visible—fail to address labor hierarchies, ecological harm, or systemic injustice. Situating these phenomena within broader debates on crony capitalism, moral laundering, and ethical branding, the article contends that spiritualized corporate practice risks transforming devotional ethics into instruments of power, leaving social, economic, and environmental vulnerability intact, and calls for a critical reorientation toward structural accountability, redistribution, and the protection of marginalized voices.
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