Digital Satyagraha: DHFL Victims Vs. The Farce of Injustice
Operation YouTube by the DHFL Victims is a peaceful, constitutionally grounded digital protest initiated by the victims of the DHFL financial crisis. The campaign aims to raise awareness and demand accountability from Mr. Ajay Piramal and the Piramal Group, following the allegedly controversial takeover of DHFL, which left lakhs of small depositors—many of them senior citizens—financially devastated. The campaign encourages participants to engage critically with publicly available YouTube content featuring Ajay Piramal by using platform-native tools such as the dislike button and comment sections. Protesters are urged to express their dissent respectfully, truthfully, and within the boundaries of YouTube’s community guidelines and legal frameworks. Rejecting hate or trolling, Operation YouTube asserts the victims’ right to digital dissent and narrative correction. It seeks to challenge one-sided media portrayals and amplify the lived experiences of those impacted by the DHFL crisis. Through hashtags like #DislikeAndDemand and #Justice4DHFL_Victims, the campaign fosters a collective call for transparency, justice, and corporate accountability in a climate of growing crony capitalism. This multilingual initiative is inclusive, lawful, and grounded in democratic ethics—inviting depositors across the country to reclaim their voice in the digital public sphere.
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