The article highlights an initiative by financially abused DHFL victims who have sent letters to consumer rights authorities in India and the Prime Minister’s Office (PMO). They are specifically emphasizing on the role of Shah Rukh Khan, the company’s former brand ambassador, to recognize their plight and support their quest for justice. The victims, many of whom are senior citizens and small investors, contend that SRK’s endorsement fostered their trust in DHFL, which subsequently collapsed, erasing their life savings. This campaign seeks to hold him morally accountable while advocating for increased scrutiny and legal responsibility for celebrities endorsing financial institutions, positioning it as a battle for justice and consumer rights.