Piramal Group’s Anthem-Songs and the “Commercial” Appropriation of Tagore

The blog criticizes Piramal Group’s use of Tagore’s work for corporate promotions, arguing it commercializes his legacy in ways that clash with his ideals of anti-materialism and cultural autonomy. It suggests that by framing corporate goals with Tagore’s ethos, the company reduces his cultural symbolism to mere marketing, overlooking his deeper philosophical intentions. This co-opting of Tagore’s work for business purposes is seen as disrespectful and a commodification of his intellectual heritage.